The Networked Nonprofit: Connecting with Social Media to Drive Change by Beth Kanter & Allison H. Fine Chapters 4 – 8 KEY CONCEPTS

The Networked Nonprofit: Connecting with Social Media to Drive Change by Beth Kanter & Allison H. Fine

Chapters 4 – 8

KEY CONCEPTS

Shelley Jane Graff

*CHAPTER FOUR—“How to Become a Networked Nonprofit: Creating a Social Culture” =

¦ Tim O’Reilly’s Blogger’s Code of Conduct – “Seven suggestions to promote civil conversation online” =

S  “1. Take responsibility not just for your own words, but for the comments you allow on your blog.” (p. 54)

S  “2. Label your tolerance level for abusive comments.” (p. 54)

S  “3. Consider eliminating anonymous comments.” (p. 54)

S  “4. Ignore the trolls.” (p. 54)

S  “5. Take the conversation offline and talk directly, or find an intermediary who can do so.” (p. 54)

S  “6. If you know someone who is behaving badly, tell them so.” (p. 54)

S  “7. Don’t say anything online that you wouldn’t say in person.” (p. 54)

*CHAPTER FIVE—“How to Become a Networked Nonprofit: Listening, Engaging, and Building Relationships” =

³ Ladder of Engagement/Levels of engagement  =

v “Happy bystanders, including blog readers, friends on Facebook, and personal acquaintances such as coworkers.” (p. 68)

v “Spreaders, people who are willing to share information about a cause with other people.” (p. 68)

v “Donors, who contribute financially to a cause.” (p. 68)

v “Evangelists, who reach out to their personal social networks and ask other people to give time and money to the cause.” (p. 68)

v “Instigators, who create their own content, activities, and events on behalf of the cause.  Instigators may even create a new cause or organization to more fully express themselves.” (p. 68)

*CHAPTER SIX—“How to Become a Networked Nonprofit: Building Trust Through Transparency” =

Ø The Dashboard (Indianapolis Museum of Art Concept)—What could be on Northern Illinois University’s LGBT Certificate Program’s ‘Dashboard’ =

] Number of students who have successfully sought the certificate. 

] Number of students currently seeking the certificate. 

] Number of prospective students (students that have shown interest in the program)

] Number of staff members.

] Number of jobs gotten with the help of the certificate. 

] Number of classes currently in progress. 

] Number of internships currently in progress. 

] Number of Facebook friends.

] Number of Twitter followers. 

] Number of Likes on Facebook. 

*CHAPTER EIGHT—“What to Do as a Networked Nonprofit: Working with Crowds” =

§  “Crowdsourcing is the process of organizing many people to participate in a joint project, often in small ways.” (p. 106)

§  THE FOUR DIFFERENT KINDS OF CROWDSOURCING =

ª    “Collective intelligence or crowd wisdom.  A group of individuals has more knowledge for solving a problem than any single individual.  Collective intelligence creates a ‘cloud’ of information that many people can distribute for use.” (p. 107)

ª    “Crowd Creation.  Crowds can create original works of knowledge or art.” (p. 107)

ª    “Crowd voting.  Crowds love to vote on their favorite things…The Internet lends itself to voting, making the votes easy to see and share and the results instantaneous.” (p. 107)

ª    “Crowd funding.  This category taps the collective pocketbook, encouraging groups to fund an effort that benefits many people.” (p. 108)

§  “Microplanning provides an alternative for organizations from the oppressive cost and risk associated with big campaigns.  Microplanning is an iterative process of small experiments that lets organizations change, scale, or scrap them easily, quickly, and inexpensively.” (p. 110)

§  MICROPLANNING BENEFITS =

ª    “Creating buy-in for efforts sooner by including larger numbers of people in an unfolding implementation process” (p. 110)

ª    “Unhooking organizations from needing all of the answers before they can get started” (p. 110)

ª    “Reducing risk by focusing on short, strategic bursts of activity that can be altered in real time and scaled without huge financial expenditures” (p. 110)

§  CROWDSOURCING CAUTIONS =

ª    “Crowds are unpredictable.” (p. 113)

ª    “Crowds can become angry mobs.” (p. 113)

ª    “Crowd contributions are 90 percent useless.” (p. 114)

ª    “Crowds and organization may be done.” (p. 114)