Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Chapter 10 KEY CONCEPTS

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield

Chapter 10

KEY CONCEPTS

Shelley Jane Graff

*CHAPTER TEN—“Group Text Messaging and Text-To-Give Technology” =

¦ “Selecting A Group Texting Vendor” (p. 219) =

S  “FrontlineSMS” (p. 221)

¦ “Eleven Group Text Messaging Best Practices for Nonprofits” (p. 221) =

S  “1. Add a ‘Subscribe to Receive Text Alerts!’ Pitch to Your Website…” (p. 222)

S  “2. Create a ‘Text-to-Subscribe’ Graphic for Social Networking Sites” (p. 222)

S  “4. Add Your Text-to-Subscribe Keyword and Short Code Pitch to Your Twitter Background” (p. 223)

S  “8. Don’t Send More than Two or Three Text Messages per Month” (p. 224)

*Creating a QR code to Twitter Feed (using URL) =

] Links to Social Media Based QR Code Generators =

³ Twitter Profile QR Code Generator

³ “Social QR Code” (Link to How-to Page…) 

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Chapters 7 – 9 KEY CONCEPTS

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield

Chapters 7 – 9

KEY CONCEPTS

Shelley Jane Graff  

*CHAPTER SEVEN—“Blogging” =

¦ “Eleven Blog Design Best Practices for Nonprofits” (p. 160) =

S  “1. Use a Simple Design That Allows A Custom Header” (p. 161)

S  “2. Use Your Avatar As Your Blog Picture” (p. 161)

S  “6. Allow Comments, But Moderate Them” (p. 1163)

S  “11. If Your Blog Is Not Hosted Inside Your Website, Purchase a Blog URL” (p. 164)

*CHAPTER EIGHT—“Social Media and the Mobile Web” =

] “Foursquare” (p. 183)—Examples of organizations on Foursquare with hyperlinks =

³ Northern Illinois University

³ LGBT Resource Center

³ TAILS Humane Society

] “USTREAM (or Livestream)” (p. 184)

³ HOW TO FEED USTREAM THROUGH FACEBOOK PAGE:

³ “How to Embed Your USTREAM Channel on Your Facebook Page”

³ Or, use the free USTREAM Facebook Application…Here is how to do so… “How to Embed a Ustream on Facebook”

*CHAPTER NINE—“Mobile Websites” =

Ø “Eleven Mobile Website Design Best Practices for Nonprofits” (p. 206) =

v “1. Keep Design and Navigation Simple” (p. 206)

v “5. Link to the Mobile Versions of Your Social Networking Profiles” (p. 208)

Ø “Introduction to Quick Response Codes” (p. 210)

Ø QUICK RESPONSE CODE Related Information =

v How to Get a QR Code: To create a QR Code, all one must do is go online and use a QR Code generator such as (but not limited to): Delivr, Qurify, and Kaywa.  Such generators will convert your information into an image file that you can download and then insert into any type of media (such as posting it as a picture on your Facebook page). 

v This image can be used anywhere/in any context where it can be uploaded.  

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Chapter 6 KEY CONCEPTS

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield

Chapter 6

KEY CONCEPTS

Shelley Jane Graff

*CHAPTER SIX—“LinkedIn” =

Ø “Eleven Profile Tips for Nonprofit Professionals” (p. 139) =

± “1. Fill Out Your Profile to ‘100 Percent Completeness’” (p. 140)

± “6. Give Recommendations” (p. 142)

± “8. Use Linkedin Applications” (p. 142)

± “9. Join, Participate in, and Display Linkedin Groups on Your Profile” (p. 143)

Ø HOW TO SET UP A LINKEDIN GROUP (an investigation) =

±      First, on the horizontal menu (that begins with ‘Home,’ ‘Profile,’ etc.) running across the top of the screen click on "Groups."

±      Next, while on the “Groups” page, there are five “tabs” (beginning with ‘My Groups,’ ‘Following,’ etc.).  The last option is “Create a Group.”  Click on this tab. 

±      Finally, be sure that you exercise care in selecting the name of the group because LinkedIn restricts the number of times it can be changed (approximately a five change limit). 

Ø “Eleven Linkedin Group Management Best Practices for Nonprofits” (p. 145) =

± “1. Require Approval to Join” (p. 145)

± “3. Use a Horizontal Avatar” (p. 147)

± “4. Enable Promotions and Jobs” (p. 147)

± “5. Publish Group Rules” (p. 148)

± “7. Don’t Use News Feeds” (p. 148)

± “10. Send Monthly Announcements” (p. 150)

Ø “Nonprofit Examples of Excellence: LinkedIn Groups” (p. 153) =

± Anita Borg Institute for Women and Technology

± BoardSource

± Global Fund for Women

± Habitat for Humanity

± Idealist.org

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Chapters 1 – 3 KEY CONCEPTS

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield

Chapters 1 – 3

KEY CONCEPTS

Shelley Jane Graff

*CHAPTER ONE—“Websites, E-Newsletters, and “Donate Now” Campaigns” =

¦ “Five Must-Have Characteristics of a Nonprofit Website” (p. 5)

S  “1. Easy-to-Use Content Management System” (p. 6) =

§  The “four free, or low-cost, highly regarded CMSs” (p. 6) =

Ø 1. WordPress

Ø 2. Joomla!

Ø 3. Drupal

Ø 4. eZ Publish

§  And the newer (but popular) CMS: 5. Squarespace.com

S  “5. A Dot.org Website Address” (p. 9)

¦  “Eleven Website Design Best Practices for Nonprofits” (p. 9) =

S  “4. Limit the Layout to Two Columns” (p. 11)

S  “5. Write Page Titles That Increase Your Search Engine Optimization” (p.11)

¦ “How to Launch an E-Newsletter” (p. 14)

S  Hosted e-mail marketing services =

§  iContact

§  MailChimp

¦ “Eleven E-newsletter Best Practices for Nonprofits” (p. 15) =

S  “2. Publish E-newsletters That Are 500 Words or Less” (p. 16)

S  “4. Make It Personal” (p. 17)

S  “10. Send One to Three E-newsletters per Month and up to Six Fundraising Appeals per Year” (p. 19)

¦ “Nonprofit Examples of Excellence: Websites” (p. 39) =

S  CURE International

S  Defenders of Wildlife

S  National Peace Corps Association

S  Stay Teen

S  Surfrider Foundation

*CHAPTER TWO—“Getting Started With Social Media” =

] “6. Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites” (p. 50)

] “Deciding What Social Media Tools to Use” (p. 54)—Summary of Suggested Amount of Hours Weekly to Devote to Each Medium in Question =

·       “Facebook, Twitter, and YouTube: 15 Hours Weekly” (p. 55)

·       “Flickr: 5 Hours Weekly” (p. 55)

·       “Linkedin: 5 Hours Weekly” (p. 56)

·       “Niche Networks (Ning, Change.org, Care2, Jumo, WiserEarth, BlackPlanet): 5 to 10 Hours Weekly” (p. 57)

·       “Peer-to-Peer Fundraising Networks (Razoo, Crowdrise, FirstGiving, GlobalGiving): 5 to 10 Hours Weekly” (p. 57)

·       “Location-Based Communities (Facebook Places, Foursquare, Gowalia): 5 to 10 Hours Weekly” (p. 58)

*CHAPTER THREE—“Facebook and Facebook Apps” =

Ø “Eleven Facebook Pages Best Practices For Nonprofits” (p. 74) =

v “4. Do Not Automate Content and Sync Facebook with Other Social Networking Sites” (p. 77)

v “7. Have More than One Administrator for Your Page” (p. 78)

v “9. ‘Tag’ Other Pages to Build Partnerships” (p. 79)

Ø “Five Advanced Facebook Best Practices for Nonprofits” (p. 81) =

v “2. Utilize Apps” (p. 82)

v “5. Utilize Facebook Events” (p. 85)

Ø “Five Status Update Content Ideas for Nonprofits” (p. 85) =

v “1. Success Stories”

v “2. Photos”

v “3. Video”

Ø FACEBOOK COMMUNITY PAGES (an investigation) =

v According to Facebook’s own definition: “Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it. Just like official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences.” (Source)

v However, I came across an article that does an excellent job summing up the issues surrounding what Community Pages mean for an organization.  It is called: “Facebook Community Pages What Your Business Needs to Know” by Mari Smith.