Social Media for Social Good: A
How-to Guide for Nonprofits by Heather Mansfield
Chapter
6
KEY
CONCEPTS
Shelley
Jane Graff
*CHAPTER SIX—“LinkedIn”
=
Ø “Eleven
Profile Tips for Nonprofit Professionals” (p. 139) =
± “1.
Fill Out Your Profile to ‘100 Percent Completeness’” (p. 140)
± “6.
Give Recommendations” (p. 142)
± “8.
Use Linkedin Applications” (p. 142)
± “9.
Join, Participate in, and Display Linkedin Groups on Your Profile” (p. 143)
Ø HOW
TO SET UP A LINKEDIN GROUP (an investigation) =
± First, on the
horizontal menu (that begins with ‘Home,’ ‘Profile,’ etc.) running across the
top of the screen click on "Groups."
± Next, while on
the “Groups” page, there are five “tabs” (beginning with ‘My Groups,’ ‘Following,’
etc.). The last option is “Create a
Group.” Click on this tab.
± Finally, be
sure that you exercise care in selecting the name of the group because LinkedIn
restricts the number of times it can be changed (approximately a five change
limit).
Ø “Eleven
Linkedin Group Management Best Practices for Nonprofits” (p. 145) =
± “1.
Require Approval to Join” (p. 145)
± “3.
Use a Horizontal Avatar” (p. 147)
± “4.
Enable Promotions and Jobs” (p. 147)
± “5.
Publish Group Rules” (p. 148)
± “7.
Don’t Use News Feeds” (p. 148)
± “10.
Send Monthly Announcements” (p. 150)
Ø “Nonprofit Examples of Excellence: LinkedIn
Groups” (p. 153) =
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