Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Chapters 1 – 3 KEY CONCEPTS

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield

Chapters 1 – 3

KEY CONCEPTS

Shelley Jane Graff

*CHAPTER ONE—“Websites, E-Newsletters, and “Donate Now” Campaigns” =

¦ “Five Must-Have Characteristics of a Nonprofit Website” (p. 5)

S  “1. Easy-to-Use Content Management System” (p. 6) =

§  The “four free, or low-cost, highly regarded CMSs” (p. 6) =

Ø 1. WordPress

Ø 2. Joomla!

Ø 3. Drupal

Ø 4. eZ Publish

§  And the newer (but popular) CMS: 5. Squarespace.com

S  “5. A Dot.org Website Address” (p. 9)

¦  “Eleven Website Design Best Practices for Nonprofits” (p. 9) =

S  “4. Limit the Layout to Two Columns” (p. 11)

S  “5. Write Page Titles That Increase Your Search Engine Optimization” (p.11)

¦ “How to Launch an E-Newsletter” (p. 14)

S  Hosted e-mail marketing services =

§  iContact

§  MailChimp

¦ “Eleven E-newsletter Best Practices for Nonprofits” (p. 15) =

S  “2. Publish E-newsletters That Are 500 Words or Less” (p. 16)

S  “4. Make It Personal” (p. 17)

S  “10. Send One to Three E-newsletters per Month and up to Six Fundraising Appeals per Year” (p. 19)

¦ “Nonprofit Examples of Excellence: Websites” (p. 39) =

S  CURE International

S  Defenders of Wildlife

S  National Peace Corps Association

S  Stay Teen

S  Surfrider Foundation

*CHAPTER TWO—“Getting Started With Social Media” =

] “6. Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites” (p. 50)

] “Deciding What Social Media Tools to Use” (p. 54)—Summary of Suggested Amount of Hours Weekly to Devote to Each Medium in Question =

·       “Facebook, Twitter, and YouTube: 15 Hours Weekly” (p. 55)

·       “Flickr: 5 Hours Weekly” (p. 55)

·       “Linkedin: 5 Hours Weekly” (p. 56)

·       “Niche Networks (Ning, Change.org, Care2, Jumo, WiserEarth, BlackPlanet): 5 to 10 Hours Weekly” (p. 57)

·       “Peer-to-Peer Fundraising Networks (Razoo, Crowdrise, FirstGiving, GlobalGiving): 5 to 10 Hours Weekly” (p. 57)

·       “Location-Based Communities (Facebook Places, Foursquare, Gowalia): 5 to 10 Hours Weekly” (p. 58)

*CHAPTER THREE—“Facebook and Facebook Apps” =

Ø “Eleven Facebook Pages Best Practices For Nonprofits” (p. 74) =

v “4. Do Not Automate Content and Sync Facebook with Other Social Networking Sites” (p. 77)

v “7. Have More than One Administrator for Your Page” (p. 78)

v “9. ‘Tag’ Other Pages to Build Partnerships” (p. 79)

Ø “Five Advanced Facebook Best Practices for Nonprofits” (p. 81) =

v “2. Utilize Apps” (p. 82)

v “5. Utilize Facebook Events” (p. 85)

Ø “Five Status Update Content Ideas for Nonprofits” (p. 85) =

v “1. Success Stories”

v “2. Photos”

v “3. Video”

Ø FACEBOOK COMMUNITY PAGES (an investigation) =

v According to Facebook’s own definition: “Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it. Just like official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences.” (Source)

v However, I came across an article that does an excellent job summing up the issues surrounding what Community Pages mean for an organization.  It is called: “Facebook Community Pages What Your Business Needs to Know” by Mari Smith.