Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Chapter 10 KEY CONCEPTS

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield

Chapter 10

KEY CONCEPTS

Shelley Jane Graff

*CHAPTER TEN—“Group Text Messaging and Text-To-Give Technology” =

¦ “Selecting A Group Texting Vendor” (p. 219) =

S  “FrontlineSMS” (p. 221)

¦ “Eleven Group Text Messaging Best Practices for Nonprofits” (p. 221) =

S  “1. Add a ‘Subscribe to Receive Text Alerts!’ Pitch to Your Website…” (p. 222)

S  “2. Create a ‘Text-to-Subscribe’ Graphic for Social Networking Sites” (p. 222)

S  “4. Add Your Text-to-Subscribe Keyword and Short Code Pitch to Your Twitter Background” (p. 223)

S  “8. Don’t Send More than Two or Three Text Messages per Month” (p. 224)

*Creating a QR code to Twitter Feed (using URL) =

] Links to Social Media Based QR Code Generators =

³ Twitter Profile QR Code Generator

³ “Social QR Code” (Link to How-to Page…)