Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Chapters 7 – 9 KEY CONCEPTS

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield

Chapters 7 – 9

KEY CONCEPTS

Shelley Jane Graff  

*CHAPTER SEVEN—“Blogging” =

¦ “Eleven Blog Design Best Practices for Nonprofits” (p. 160) =

S  “1. Use a Simple Design That Allows A Custom Header” (p. 161)

S  “2. Use Your Avatar As Your Blog Picture” (p. 161)

S  “6. Allow Comments, But Moderate Them” (p. 1163)

S  “11. If Your Blog Is Not Hosted Inside Your Website, Purchase a Blog URL” (p. 164)

*CHAPTER EIGHT—“Social Media and the Mobile Web” =

] “Foursquare” (p. 183)—Examples of organizations on Foursquare with hyperlinks =

³ Northern Illinois University

³ LGBT Resource Center

³ TAILS Humane Society

] “USTREAM (or Livestream)” (p. 184)

³ HOW TO FEED USTREAM THROUGH FACEBOOK PAGE:

³ “How to Embed Your USTREAM Channel on Your Facebook Page”

³ Or, use the free USTREAM Facebook Application…Here is how to do so… “How to Embed a Ustream on Facebook”

*CHAPTER NINE—“Mobile Websites” =

Ø “Eleven Mobile Website Design Best Practices for Nonprofits” (p. 206) =

v “1. Keep Design and Navigation Simple” (p. 206)

v “5. Link to the Mobile Versions of Your Social Networking Profiles” (p. 208)

Ø “Introduction to Quick Response Codes” (p. 210)

Ø QUICK RESPONSE CODE Related Information =

v How to Get a QR Code: To create a QR Code, all one must do is go online and use a QR Code generator such as (but not limited to): Delivr, Qurify, and Kaywa.  Such generators will convert your information into an image file that you can download and then insert into any type of media (such as posting it as a picture on your Facebook page). 

v This image can be used anywhere/in any context where it can be uploaded.